The 9-figure BFCM retention playbook
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In the meantime · For DTC Brands
Free if you qualify. Book a 30 minute call, and if your brand qualifies the RFB team builds your BFCM retention audit at no cost. 6 weeks to Black Friday is enough to lock the offer, fix deliverability, rebuild the flows and build the Second Peak, if it starts this week.
What the audit covers
Your offer against the 28 brand data. VIP and early access, discount depth, and what to test on a warm segment before November.
Cadence and deliverability. Where your sends actually land, provider by provider, and how hard your list can be pushed in peak week.
Segments and flows. The 91 day mistake, the BFCM flow versions, and what's missing for the 60 days after: post-purchase, the Box Trigger, win backs on real repurchase data.
Your calendar. 1 to 19 November, Cyber Week, the Second Peak and December, mapped to your account.
Built by the RFB team. Global Email Marketing Company of the Year 2025.
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How it works
Book the call. Qualify. Get the audit.
30 minutes with Jordan. We bring the offer options and a first read on your account. If your brand qualifies, the RFB team builds your full BFCM retention audit at no cost, and you decide what to do with it.
Every number in the playbook is from an account we run. 200+ brands, $250M+ retention revenue tracked, over a billion emails sent.
It's not too late. Calls booked this week land the audit before November.