The before, what we walked into:
This brand was managed by another agency. The founder was unhappy with performance, messaging, and results. They knew more could be done but couldn't scale due to low margins, poor LTV, and relying almost entirely on email as their only retention channel.
The numbers over 90 days before us: $2.1M in total revenue, $243K from Klaviyo, 11% attributed revenue. Campaign revenue was $65K, flow revenue was $178K, and SMS was doing about $6K.
Not terrible but nowhere near what was possible.
The after, 90 days with Retention For Brands:
Front-end revenue up 42%. Attributed retention revenue up 113%. Attribution went from 11% to almost 17%. Campaign revenue: $107K (up from $65K). Flow revenue: $412K (up from $178K). Email revenue more than doubled. SMS tripled to $16K and there's still room to grow.
That 113% increase wasn't from one thing. It was five strategic moves stacked on top of each other.
Thing 1: We rebuilt the flows.
We built brand-new flows aligned with the brand's messaging and audience. We AB tested against existing flows rather than just ripping them out, because when a brand is doing millions a month, you don't gamble. You test, prove it works, then switch. We saw big increases across every flow we touched.
Thing 2: We sent a lot more campaigns.
We almost doubled campaign volume, going from around 600K emails to over a million in a single period. And this wasn't just promotions. It was education, storytelling, and brand building mixed in with conversion campaigns. Most agencies and in-house teams don't have the systems or capacity to do this. We do it every day.
Thing 3: We fixed deliverability (while sending more).
Deliverability score went from an average of 60 to over 75, while sending 60% more volume. We did this by re-engaging the right profiles, excluding the wrong ones, and sending to the best segments with the right cadence. No third-party tools needed on this one. Our team knew exactly what to do.
Thing 4: Subscriber growth jumped 34%.
We added a smarter pop-up tool through one of our partners, Aliia, for better opt-in rates and faster AB testing. We also fixed the brand's checkout opt-in connection with Klaviyo — which was broken. That single fix created a massive inflow of new leads and dramatically improved abandoned checkout recovery.
Thing 5: We added direct mail as a new channel.
Still early days, but the initial tests were profitable: $6K in revenue at a 2.6x ROAS from the first sends. We're confident this scales to $30–50K/month at a 2.5–3x return as we automate and expand. This revenue isn't even included in the 113% increase.
The bigger picture:
90 days is just the start. We work with brands for years. There's still more flows to test, more channels to go deeper on, and more products launching. During this window, the brand also hit their first ever $100K day and their first ever million-dollar month.
That's what happens when you replace average retention with a system that actually compounds.
