This is a live workshop where Jordan walks through the entire email marketing system — from how to grow your list properly, to how flows and campaigns work together, to advanced tactics most brands have never even considered.
The three pillars: list growth, flows, campaigns:
Everything in email comes down to three things. First, grow your list the right way — pop-ups and opt-ins with real intent, not giveaways or lead gen ads that attract freebie seekers. Second, build flows (automations triggered by actions like opting in, abandoning checkout, or purchasing). Third, send campaigns, emails you manually send to your list on a regular schedule.
The opt-in flow most people get wrong:
When someone opts in, push hard in the first 24 hours, four emails minimum. That's when buying intent is highest. Then keep sending at your normal cadence. But the real unlock is layering in click sequences and deadline sequences. If someone clicks but doesn't take the action, pull them into a separate flow with hard urgency, multiple emails per day, countdown timers, a different landing page with a deadline banner. This runs on autopilot and compounds over time.
Resend your most important email three times:
Your first email in any flow matters most. If they don't open it after 30 minutes, resend it. Wait another 3 hours, if still no open, reply to the original email with a plain text version and an aggressive subject line. It bumps the thread back to the top of their inbox. Most platforms support this and almost nobody does it.
Three types of campaigns (keep it simple):
Education: teach about your industry, your business, or your product. Go deep on any of these and you'll never run out of content. Newsletter: weekly storytelling that builds a personal connection. Share experiences, behind-the-scenes, humor, anything that makes you relatable. Write one-to-one, never one-to-many. Sales: direct pushes to buy, book a call, or take an offer. Do one of each per week. That's 12 emails per month planned in a few hours. Use AI to draft them from voice notes or transcripts, then schedule in batches.
Segmentation and deliverability:
Send to 30-60 day engaged segments for healthy open rates above 30%. A couple of times per month, send to the full list for big content or offers. If your deliverability is struggling, dig into which email provider is the problem, it's usually Gmail. Tighten your Gmail segment to 7-day engaged, rebuild reputation over 10-15 campaigns, then gradually broaden. Always suppress bounces, an automation that removes anyone who bounces twice will save your sender reputation.
The unsubscribe page hack ($25K from one test):
Instead of a default unsubscribe page, treat it as a landing page. Add a headline, a video, and redirect them to your YouTube, Instagram, or a hidden offer before the unsubscribe button. If they still unsubscribe, hit them with a resubscribe offer on the confirmation page, 25% off or a free resource. One client generated $25K in Q4 just from these two pages. Make sure unsubscribe is still clearly available for compliance, but give people a reason to stay before they go.
Front-end flows reduce CAC. Back-end flows increase LTV.
That's the entire framework. Front-end flows (before purchase) drive down acquisition costs by converting more browsers into buyers. Back-end flows (after purchase) build the relationship, educate on the product, and push repeat purchases. The best-performing flows address the most common objections — size guides and return policies for fashion, "is this legit" proof for higher-ticket products. Pull objections straight from your sales call transcripts and build emails around them.
