How Retention For Brands was built:
Jordan started in e-commerce, own brands, dropshipping, then building brands for influencers (products, fulfilment, sites, email, everything). The economics were tough. Then a pattern emerged: every time they launched something, email was the channel driving the most revenue. So they stripped everything else away and went all in on email marketing for e-commerce brands. That became Email For Brands, which recently merged and rebranded to Retention For Brands because the industry now demands SMS, WhatsApp, direct mail, and more.
The merger, why join forces:
Jordan and Adam (now co-founder) were growing at the same pace, solving the same problems, and already helping each other on bi-weekly calls. Instead of competing separately, they merged. Jordan focuses on marketing, Adam handles sales and partnerships. The vision: be the best, serve the best, help the best. They spent over a year working through the details before making it official.
Cracking paid ads in the agency space:
Most agencies grow through organic, outreach, and referrals. Not many run paid ads. Jordan's pushing hard into paid acquisition, VSL funnel, book-a-call flow, multiple ad angles. It's a love-hate relationship. The P&L hurts in the short term, but the math works when you understand your lead-to-purchase window. Hormozi built almost every business on the back of paid ads. Most agency owners are afraid to do the same.
Taking action immediately (not next week):
At Brian's mastermind, Jordan heard about a new flow strategy, needed a US number to test it, shouted across the room, got one from another attendee, and had 8-second test ads live within the hour. They weren't going to print money but the gap between learning something and testing it was closed in minutes, not weeks. That speed compounds over time.
The hybrid offer:
Jordan first heard about the hybrid model (done-with-you) at Brian's Dublin mastermind. He went home, built it out, and it became a core part of the Retention For Brands offer stack. Sometimes one conversation at the right event changes your entire business model.
The traffic light system for client operations:
Another takeaway from the mastermind, a simple green, yellow, red status system applied at the client level. Every client gets a weekly health score. It's now embedded into how Retention For Brands runs operations and keeps delivery quality high across 50+ active accounts.
The bottom line:
The people who grow fastest aren't the ones with the most information. They're the ones who test it the same day they hear it. Whether it's a new ad format, a new offer structure, or a new channel, close the gap between learning and doing.
